Sep 1, 2010
National carrier Air India has been ranked as the Most Trusted Brand in the Aviation sector in the country, in the Economic Times Brand Equity Survey 2010. Air India has also been ranked 28th among the top 50 Service Brands, ahead of leading banks, insurance companies, food chains and airlines.
This is for the fifth year that the airline has won the top honour. Recently, Air India was presented the Reader’s Digest Trusted Brand Gold Award for the fifth consecutive year.
The Most Trusted Brands Survey, conducted by the Economic Times in collaboration with The Nielsen Company, a leading market research agency, identifies brands that bond with consumers. These brands are not just the most familiar, but those that consumers believe provide quality and reassurance. A sample of 8160 consumers across socio-economic classes, age, income and geography, was surveyed with parameters such as the brand’s quality of service, value for money, popularity, confidence, and repurchase intent, etc.
Air India, since its first flight on October 15, 1932, has grown to become a mega international airline with a network of 52 destinations across the USA, Europe, Canada, Far-East and South-East Asia and the Gulf. The airline’s domestic network covers 63 destinations, including far-flung areas of the North-East, Ladakh, Andaman and Nicobar Islands. Air India’s present fleet of 135 aircraft comprises a mix of the wide-body B777s, B747s, A330s and the narrow body Airbus A321s, A320s, A319s and the B737s.
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